Yulim Heo

What I’m good at

Asking hard questions

Prototyping solutions

Defining futures

Rallying leaders

Inspiring designers

What I like

Healthy debates
(+ disagreements)

Wireframing things I probably shouldn’t

A good alliteration when it works

Hearing “Oh ok, I get it now”

I work with organizations that are continually evolving, helping them bring clarity to where they’re going and how to get there. Over the past decade, I’ve helped turn ambitions into clear direction, shaping brands and systems built to grow and adapt.

I bring a creative instinct to strategy, using it as a lens to uncover sharper insights and build brands that move people and businesses forward. Originally trained in interior design, I approach brands like environments, curated with intention and designed to be experienced.

I’ve brought this approach to work spanning Fortune 500 companies and high-growth startups alike, united by a shared ambition to push beyond the expected. Outside of work, you can usually find me trying to perfect my golf swing (mostly on a simulator) or planning my next Michelin-star meal.

P.S., you may not know me, but you might know my work:

2025
Mews Unfold Awards | Habyt | Most Innovative Brand

2024
Coliving Awards | Habyt | Branding & Marketing

Let’s chat

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